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Diversity Certification

The diversity initiative BeyondGenderAgendais now offering a Diversity Certification for companies. The certification is awarded to companies that have sustainably anchored diversity in their DNA and offer an inclusive working environment.

The Diversity Certification from BeyondGenderAgenda is conducted in cooperation with the Chair of International Management at Otto von Guericke University Magdeburg.

Victoria Wagner

Founder and CEO of BeyondGenderAgenda

Victoria Wagner is a passionate entrepreneur and communications expert. After holding leading positions in the international consumer goods industry, she founded Brandzeichen , Germany's first brand communications agency, in 2004, which she sold to the listed US network Omnicom in 2013. Wagner became the first woman CEO of the leading German PR agency Ketchum Pleon.

Prof. Dr. Susanne Schmidt

Chair of the International Management Program

Her research focuses on strategic diversity management and intercultural challenges in internationally operating organizations, the influence of digitalization on the internationalization process, and organizational drivers.

Logo Otto von Guericke Universität Magdeburg

Why Get Certified?

Diverse perspectives that can bring optimal added value in an inclusive work environment are a decisive factor for a company's innovative strength and economic success.

The Diversity Certification of BeyondGenderAgenda is proof of successful efforts in the area of diversity, equal opportunity and an inclusive work environment - internally and externally.

Diversity certification forms the basis of essential business decisions and is an important stage in the diversity journey of companies.

Furthermore, it is a positive signal to the company's stakeholders, particularly:

Background

In September 2020, BeyondGenderAgenda in cooperation with the Chair of International Management at Otto von Guericke University Magdeburg published the German Diversity Monitor for the first time. The study, now conducted annually, determines the status quo of DE&I in the German corporate landscape, as well as progress and changes compared to previous years.

Based on the findings of the German Diversity Monitor 2020 , BeyondGenderAgenda has derived the following requirements, which now form the basis for certification:

1

Holistic Understanding of Diversity

Diversity categories are reduced. Diversity must be viewed comprehensively in companies and must not be restricted to individuals.

2

Defining Key Performance Indicators

The benefits of diversity for corporate success must be measurable using key performance indicators (KPIs) and targeted data management.

3

Diversity must become an Executive Responsibility

Top management bodies must exemplify diversity and specifically promote it.

4

Establishing an Inclusive Work Environment

Companies should actively promote not only diversity but also inclusion, because without an inclusive work environment, diversity is ineffective.

Certification Levels

The Diversity Certification is offered in two levels - basic or full. Full certification is always preceded by basic certification.

About BeyondGenderAgenda

BeyondGenderAgenda has set itself the goal of securing and expanding the international competitiveness of the German economy in the long term by integrating Diversity, Equity & Inclusion (DE&I) into the DNA of listed and medium-sized companies. Based on the clear connection between DE&I and business performance, equal opportunities of managers with disability, of different gender, age, cultural and social background, sexual orientation or gender identity in the composition of board positions and supervisory board mandates should be ensured and thus a change of culture involving politics, society and economy be brought about.

For more information on BeyondGenderAgenda please visit BeyondGenderAgenda.com

„Der German Diversity Award verkörpert alle Aspekte sowie Möglichkeiten der Gleichberechtigung und Inklusion. Er trägt dazu bei, alle jene großartigen Initiativen sichtbar zu machen, die Diversität und Inklusion auf ihre Art voran treiben und so eine offenere Gesellschaft fördern. Wir freuen uns daher sehr, auch den diesjährigen Award wieder in der Kategorie Audience Award zu unterstützen und großartige Vorbilder auszuzeichnen.“

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„Wir sind der Überzeugung, dass nur durch Vielfalt Innovationen entstehen und kommende Herausforderungen gemeistert werden können. Persönlichkeiten, die sich bereits herausragend für Diversität und Inklusion engagieren, sind die Vorbilder, die es braucht, um Veränderung zu bewirken. Daher freuen wir uns, den German Diversity Award auch in diesem Jahr wieder in der Kategorie Personality of the Year zu unterstützen.“

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„Chancengerechtigkeit steht für die DB an erster Stelle. Die soziale Herkunft eines Menschen darf für die schulische & berufliche Entwicklung nicht entscheidend sein. Als eine der größten Arbeitgeberinnen Deutschlands wollen wir unseren Teil dazu beitragen und Diversity in all ihren Facetten fördern. Daher freuen wir uns sehr, den German Diversity Award 2021 in der Kategorie Social Mobility zu unterstützen.“

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„Nach der gelungenen Premiere des German Diversity Award in 2020, freuen wir uns auch in diesem Jahr die Kategorie Ethnicity zu unterstützen. Denn wir sind überzeugt davon, dass es entscheidend für den Zusammenhalt der Gesellschaft sein wird, dass Menschen mit Migrationsgeschichte echte Aufstiegschancen erhalten. Es gibt nach wie vor zu wenige Unternehmen in Deutschland, die den Wert von diversen Teams erkennen und für sich nutzen.“

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„When we listen and celebrate what is both common and different, we become a wiser, more inclusive, and better organization. Smart teams will do amazing things, but truly diverse teams will do impossible things. Our Great Place to work certification in 23 countries up to now are an important recognition of our strong, cross-regional workplace culture we are aiming for. We are proud to sponsor the German Diversity Award to honor those who are leading by example.“