Victoria Wagner is a passionate entrepreneur and communications expert. After holding leading positions in the international consumer goods industry, she founded Brandzeichen , Germany's first brand communications agency, in 2004, which she sold to the listed US network Omnicom in 2013. Wagner became the first woman CEO of the leading German PR agency Ketchum Pleon.
Her research focuses on strategic diversity management and intercultural challenges in internationally operating organizations, the influence of digitalization on the internationalization process, and organizational drivers.
Diversity categories are reduced. Diversity must be viewed comprehensively in companies and must not be restricted to individuals.
The benefits of diversity for corporate success must be measurable using key performance indicators (KPIs) and targeted data management.
Top management bodies must exemplify diversity and specifically promote it.
Companies should actively promote not only diversity but also inclusion, because without an inclusive work environment, diversity is ineffective.
The Diversity Certification is offered in two levels - basic or full. Full certification is always preceded by basic certification.
BeyondGenderAgenda has set itself the goal of securing and expanding the international competitiveness of the German economy in the long term by integrating Diversity, Equity & Inclusion (DE&I) into the DNA of listed and medium-sized companies. Based on the clear connection between DE&I and business performance, equal opportunities of managers with disability, of different gender, age, cultural and social background, sexual orientation or gender identity in the composition of board positions and supervisory board mandates should be ensured and thus a change of culture involving politics, society and economy be brought about.